A Social Media Guide for Canadian Law Firms

August 18, 2009 admin
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Communications, Media

If you’re a Canadian law firm trying to figure out how to use social media, Heather Morrison of CNW Group has a guide for you.

Morrison quotes Omar Ha-Redeye,

A Student’s Perspective
Many law students are extremely risk averse and concerned about how recruiters and senior partners will view them. For this reason, many are not taking advantage of the online space.
Omar Ha-Redeye is an exception to this. Ha-Redeye sees social media as a way to showcase his legal analysis and ability to write legal documents and memos. Social media has allowed him to build an online profile and establish confidence in his ability among his peers. He is one of the first law students in Canada to regularly blog and podcast to audiences on legal matters, posting on LawIsCool and Slaw. He can also be found on Twitter.
It is important to Ha-Redeye to join a law firm that sees the value in social media and general branding of their firm and lawyers. Members of the social media community often develop a following and their readers will track their work wherever they go.
This following is a form of human capital and is very valuable in business retention and development for a firm.

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