Maple Leaf Apologizes on YouTube

August 28, 2008 admin
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Blogging, Communications, Legal Developments

Following a number of class-action lawsuits against them, Maple Leaf Foods issued an official apology on YouTube:

Although liability does not appear contested with this incident, the liability of saying sorry in this manner is inconsistent across Canada and requires attention by provincial legislatures.

A previous post looked at communication strategies for engaging the public and expressing sympathies.

See David Fleet’s analysis of Maple Leaf’s response, which includes the public apology principle:

  1. Use a prominent spokesperson
  2. Publicly apologize
  3. Be Proactive
  4. Fix the problem
  5. Use appropriate messaging
  6. Be consistent
  7. Be open
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